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We use so-called cookies in some areas of our pages. A cookie is a small text file that is placed on your hard drive by a website. Cookies do not cause any damage to your computer and do not contain any viruses. The cookies on our Internet pages do not collect any personal data. We use the information contained in cookies to make it easier for you to use our pages and to tailor them to your needs.

We use both session cookies and permanent cookies on our site. Session cookies are temporary cookies that are stored in the user's Internet browser until the browser window is closed and the session cookies are deleted. Permanent cookies are used for repeated visits and stored in the user's browser for a certain period of time (usually 1 year or longer). These cookies are not deleted when the browser is closed. This type of cookie is used to reuse a user's preferences when returning to the site.

Of course, you can also view our website without cookies. If you do not want cookies to be stored on your computer, you can deactivate the corresponding option in the system settings of your browser. You can delete saved cookies at any time in the system settings of your browser. You can find out how this works in detail from your browser manufacturer's instructions. However, we would like to point out that our website may allow only limited use without cookies.

These cookies help to make our website usable, for example by enabling basic functions such as page navigation and access to secure areas of the website or by storing the status of your cookie settings. Our website cannot function properly without these cookies.

The use of technically required cookies is necessary to ensure the proper and secure operation of our website and its functionalities and to make our website as a whole available. These cookies are used, for example, to:

  • enable basic functions of the website,
  • save the setting of your privacy preferences,
  • provide secure authentication to log in to your user account,
  • provide you with multimedia content that meets the technical requirements of your terminal device and
  • allow the completion of forms.

We use these cookies and tracking technologies on our website to understand how you interact with our website and what content you find most interesting. This gives us the opportunity to constantly improve the performance of our website and to adapt its content to your interests. These cookies and tracking technologies are also used to enable functions on the website that make it as convenient as possible for you to use.

For this purpose, we use the services of third party providers who receive information about your use of our website and may also combine this information with other data that they may have received from you elsewhere for their own purposes.

Cookies for analysis are used to enable an evaluation of website use. These cookies are sometimes set by third parties. By using such cookies, we can, for example, count the visits to our website and trace from which other websites a forwarding to our website has taken place. This enables us to find out which parts of our website are most popular, which are least used and how visitors move around our website. This enables us to determine the overall performance of our website and to improve it and optimize its content. For example, we use these cookies to:

  • track which content is relevant to users in order to continuously improve the quality of our website and optimize the user experience,
  • measure the reach and success of marketing activities,
  • measure and improve the performance of our website and
  • adapt content to the needs of users.

We use these cookies and tracking technologies to display advertisements tailored to your interests, both inside and outside our website, such as on the websites of our marketing and social media partners.

Again, we use third party services that receive information about your use of our website and may also merge that information with other information you may have provided to them elsewhere for their own purposes.

Marketing cookies are used to provide website users with interest-based content and offerings and to establish campaign performance reports. Some of these cookies are set by third party marketing and social media partners selected by us. These third parties may receive information about your use of our website and may combine this information with other information they may have received from you elsewhere.

In this way, we are able to address users who are interested in content and offers on our website on other web and social media offers with advertising tailored to their interests with the help of selected partners (retargeting/remarketing). The insertion of advertising on the websites of our partners for marketing and social media is based on an analysis of your previous usage behavior on our website. The creation of such usage profiles is partly anonymous or pseudonymised according to the information provided by the providers of the retargeting/remarketing services we use. Your data collected in this way is not used by us to identify you personally and is at no time merged with the personal data stored by us. We use these cookies for example:

  • for the continuous optimization of marketing communication with the visitors of our website,
  • to address interested users with the right information and
  • to provide advertising content relevant to you - even outside the Gleason websites.